Frequently Asked Questions

  • How does it work?

    We drop off the cups to each aid station prior to the race, pick up the cups as soon as the aid station closes, and bring the cups back to our facility to wash for another race.

  • I am a runner, I have used/seen your cups and want one. Is the cup part of the race swag?

    We are happy that you love our cups! They are not part of the race swag but are available to purchase for $5.

  • I am a race director. How do I go about booking Hiccup for my next race?

    If you select the Contact Us link, we can send over a race date reservation form and get you on the books!

  • How do you wash the cups?

    We have commercial dishwashers and a team of two (human) dishwashers at each hub. We have also built a dishwasher that washes 1,500 cups per cycle and only uses 30 gallons of water. We can’t wait to share our machine we’ve built; it is patent pending.

    Every cup that is pulled out of a bag at a race gets a dip in soap and disinfectant water, goes through the commercial dishwasher, gets dipped in 180 degree water after the cycle, and then stacked to dry. Drying is the hardest part with these silicone cups as they can hang on to water for awhile.

  • How are the cups packaged and brought to the race?

    We haul all of our cups in 17 gallon totes. Inside of each 17 gallon tote are 7 bags that have 50 cups in each of them. This is to ensure organized transport as well as keep our cups as clean as possible for our runners that drink from them. Yes, we keep the bags and re use if they are not damaged.

  • Do you provide garbage cans for runners to drop the cups into?

    Yes, we do! We provide 20 gallon black garbage cans that have our sticker on it as well as signs placed near each can that let runners know to drop their cup as they normally would at an aid station.

  • Have you thought about going on Shark Tank?

    Yes. But we believe that we can grow just as big by treating every customer, runner and employee well. Plus, Kristina, the founder, would never be able to handle being badgered by Mr. Wonderful or Mark Cuban.

  • What are the biggest races you can do?

    As of October, 2023- we have an inventory of 50,000 cups available. However, that inventory does depend on the race date and what reservations are already in place.

  • Do they bend? Can I step on it?

    These cups are very malleable and they will fold easily either in your hand or if you stomp on one when you are cruising through an aid station.

  • How did you make the cup?

    I had a CAD drawn up from a cup I liked as a child. I was trying to think of what would work best to drink from for a running cruising at high speeds through an aid station.

  • How did you come up with the name Hiccup?

    This was something that took a little while. We originally were going to name it ZipSip and have zipper for both of the i’s, but they are actually already a company. After that, I was looking for a word that was repetitive that wasn’t a plural, and I thought of Hiccup. It was perfect because the word, cup, was already in it. Also, the p was great for putting an earth symbol in and the i was easy to do a water drop with.

  • Why would you use silicone? It's not biodegradable at all.

    That’s the point. Silicone lasts for a very long time, and we plan on being used for aid stations at races for a very long time. We needed something durable that can be washes in high temperatures very often.

  • What's the cost?

    We will gladly send over a price sheet if you contact us. We won’t pressure you in any way to use Hiccup, or add you to any email list.

    We are more cost effective than composting or bamboo cups. We are NOT the cost of disposable cups nor free Gatorade cups, and aren’t comparable to either.

  • How do the cups get to the race?

    We drive. It costs roughly $60 to ship 200 cups, so we drive.

  • What are the minimum cup orders you provide?

    Within the states of our hubs, 1,000 cup orders. Out of state, 5,000 cup orders.

  • Where are you located?

    We are located in Tampa, Florida and Grand Rapids, Michigan.